The company’s gross margin has consistently been below the industry average, dropping to 23% in 2024 and then recovering to 24.7% in the first three quarters of 2025—still far below the 28%–32% level of leading players. Raw material costs accounted for as much as 87.5%, and rapid expense growth further squeezed profit margins. Overall, the company’s scale advantage stands out, but its earnings are not sufficiently stable. Growth remains primarily driven by store count, and operating efficiency urgently needs improvement.
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“If it’s out of your control, I just would say understand what it’s capable of in your industry and be the most AI aware person in your job,” Gurley advised. “You’re going to then be the last person that they want to get rid of.”
互联网分析师丁道师认为，机器人租赁行业的发展格局更接近二手交易赛道，未来或将诞生多家头部独角兽企业，类似擎天租这样的平台成为行业主流力量，而非由BAT等巨头主导市场；未来，人们租机器人时，或许会像如今打车、订酒店一样，下意识地打开租赁平台。
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