Performance marketing is a method of marketing that pays for performance, like when a sale is made or an ad is clicked This can include methods like PPC (pay-per-click) or display advertising. Affiliate marketing is one form of performance marketing where commissions are paid out to affiliates on a performance basis when they click on their affiliate link and make a purchase or action.
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These threats have caused many professional workers’ stomachs to churn as they fear for their heads. Now, Jack Dorsey’s payments firm, Block, has made a move that vindicates some of the fears of the AI doomers.